First Response Test Seond Line Is Light

mevoMercadeo Mobile: Proximity Marketing

A strategy commonly used when performing a marketing campaign is to distribute flyers or pamphlets specific points of a city. The procedure is simple: choose a site that has a high influx of people, print a flyer with information to present and hire one or more persons who will distribute these leaflets to people passing through the site. It's simple, relatively inexpensive, and is focused but has problems of measurement: who actually received and read the information.

Bluetooth is a standard for short range communications was designed in order to eliminate cables between devices (such as a computer and printer) and has had some success in the market, is available as a feature most basic cell phones but its use has been limited mainly to transmission information (between 2 phones or between a phone and a PC) and wireless headset.

Due to its characteristics: Short range

• .
• low cost.
• available in most mobile phones.

Bluetooth technology can easily be used for proximity marketing, which is only digital and mobile version of a person distributing leaflets on a corner.

The operation scheme is quite simple (see diagram): place a central device (Bluetooth server) that is emitted continuously in search of devices in your area, when is sent data which have been previously configured. The server keeps statistics on all transactions.

The advantages are many:

• The device transmits continuously, 24 hours a day, or can be configured to transmit at intervals (making it cheaper).
• The message to be sent can be multimedia: a picture, text, song or even a video (making it new), although it is recommended that the size of the information to be transmitted is small.
• authorization is requested to deliver information in a manner that is noninvasive (making it reliable.)
• who are identified has been given before so not ship 2 times the same information (making it efficient).
• The process is simple: upload content to the server, configure the transmission and enable the transmission (which makes it easy to use)
• All content is digital (design) so no printing costs ( making it organic).
• Detailed statistics: who received the information, who rejected it, who canceled the transfer, etc (what does measurable).
  

However, we must not forget that the content must be attractive to the user, coupons are a good alternative promotional or digital content (ringtones, wallpapers, music videos, etc).

Anyway, this should be announced to users in the area that will receive information via Bluetooth for two reasons:

• Lest you think it is spam or someone trying to send unauthorized information.
• To activate your Bluetooth (if you do not have it enabled) and is pending receipt of the message.

Finally, do not forget the legal implications: the content for broadcast, which has the rights to their use. ------------


REFERENCES:
Image: http://www.mobiletechnologyblog.com/mobile-marketing/is-bluetooth-marketing-legal