First Response Test Seond Line Is Light

mevoMercadeo Mobile: Proximity Marketing

A strategy commonly used when performing a marketing campaign is to distribute flyers or pamphlets specific points of a city. The procedure is simple: choose a site that has a high influx of people, print a flyer with information to present and hire one or more persons who will distribute these leaflets to people passing through the site. It's simple, relatively inexpensive, and is focused but has problems of measurement: who actually received and read the information.

Bluetooth is a standard for short range communications was designed in order to eliminate cables between devices (such as a computer and printer) and has had some success in the market, is available as a feature most basic cell phones but its use has been limited mainly to transmission information (between 2 phones or between a phone and a PC) and wireless headset.

Due to its characteristics: Short range

• .
• low cost.
• available in most mobile phones.

Bluetooth technology can easily be used for proximity marketing, which is only digital and mobile version of a person distributing leaflets on a corner.

The operation scheme is quite simple (see diagram): place a central device (Bluetooth server) that is emitted continuously in search of devices in your area, when is sent data which have been previously configured. The server keeps statistics on all transactions.

The advantages are many:

• The device transmits continuously, 24 hours a day, or can be configured to transmit at intervals (making it cheaper).
• The message to be sent can be multimedia: a picture, text, song or even a video (making it new), although it is recommended that the size of the information to be transmitted is small.
• authorization is requested to deliver information in a manner that is noninvasive (making it reliable.)
• who are identified has been given before so not ship 2 times the same information (making it efficient).
• The process is simple: upload content to the server, configure the transmission and enable the transmission (which makes it easy to use)
• All content is digital (design) so no printing costs ( making it organic).
• Detailed statistics: who received the information, who rejected it, who canceled the transfer, etc (what does measurable).
  

However, we must not forget that the content must be attractive to the user, coupons are a good alternative promotional or digital content (ringtones, wallpapers, music videos, etc).

Anyway, this should be announced to users in the area that will receive information via Bluetooth for two reasons:

• Lest you think it is spam or someone trying to send unauthorized information.
• To activate your Bluetooth (if you do not have it enabled) and is pending receipt of the message.

Finally, do not forget the legal implications: the content for broadcast, which has the rights to their use. ------------


REFERENCES:
Image: http://www.mobiletechnologyblog.com/mobile-marketing/is-bluetooth-marketing-legal

Ap Lab One Biology Diffusion And Osmosis

mevoSalud: Mark, cough, and the phone will tell you that respiratory illness has

Imagine a sore throat and may have some hoarseness for several days, even if influenza has taken the discomfort does not go away. Already beginning to worry that you might not be a simple flu you have. Need to see a doctor but has no time and they do not know any expert on the subject, so take your cell phone, dial a number where he meets an interactive system that asks you to cough and in seconds the same system will tell you if what you have is actually a common cold, a cold, pneumonia or other respiratory condition that can present to avoid having to go doctor (if you have nothing would be a waste of time) or advised to do so immediately (in case of detecting symptoms of something serious).

Is that crazy? As people

STAR Analytical Services has developed software that can do just that by applying mathematical analysis to the sound generated by coughing and comparing the results with a database of previously recorded sounds of coughing, the STAR system can determine if the cough is dry or with phlegm, or is caused by a bacteria or virus, etc and make a diagnosis.

Imagine the impact of this tool for the treatment and prevention of acute respiratory diseases in developing countries, where, for example, a mother in Africa (where pneumonia is a major cause of death in children) and 100 kilometers from the nearest hospital, can call and send the sound of your baby's cough, so that the system can determine a diagnosis and apply, if necessary, a nurse from a nearby locality, which not only take medicines, but the right medicine for that matter. For this project

STAR Analytical Services was awarded a $ 100,000 support the Bill and Melinda Gates Foundation to develop better. STAR system currently operates on a PC and are already developing a version for Smartphones, so it should increase the database of recorded sounds of coughing which currently has a few dozen to about 1,000 sounds to enhance the reliability and the need to record sounds according to variables such as sex, weight and age among others. ------------


References:
(1) http://www.telegraph.co.uk/health/healthnews/6530704/Cough-into-your-mobile-phone-for -instant-diagnosis.html