Mobile Marketing Forecast for 2010 (*) To open this new year 2010 nothing better to do with predictions about what will happen in the field of mobile technology. Since I have no experience in these LIDES, I asked permission to reprint an article by Carlos Ortiz of PDA solutions. Then I leave the text of that article, I hope you enjoy it.
The year 2009 was certainly a strange year to say the least, for the global economy. Expected large frustration at all levels and business areas, making it clear that no sector specialists would save the event itself.
But information technology showed other numbers, particularly those having to do with mobile devices, which combines the portability and connectivity in a world only sees the Internet and all services as a necessity not a luxury.
manufacturers all showed their creativity and fine eye to select the segment to end with industry movements and end users to report the numbers in blue and not red like other large segments, where there were all sorts of movements since the bankruptcy, until the mass dismissal of employees.
Of course it was not an easy year for anyone, and this segment was affected indirectly by all that has happened and happens, but the segment is now reported to analysts improved rates of productivity and performance. In this epic scenario was that our trends set exactly one year ago (January 5, 2009) were met almost entirely to the delight of all We're part of this great community of consumers and myself.
2010 will be a year of transition and adjustment to the global economy, where all players are trying to reposition themselves and compete with all kinds of products and services that make the differences in their results. For mobile technologies will be the right time to introduce the machines and programs that manufacturers are not considered viable this year ended, and where these resources focused on investigating how to address the first months ahead, where the largest technology fairs landed new "missionaries" trying to conquer the minds, tastes and wallets of consumers.
a happy year for everyone and we, as usual with forecasts and trends for 2010 as far as mobility is concerned:
Apple numbers continue to favor, and sales for 2010 will be extended for the promotion of applications, music, videos and movies. Improvements are expected in products like the iPod Touch which will incorporate a video camera as the iPod nano, a new version of the iPhone with higher capacities for the treatment of 3D games, and the expected iTablet will be a special device for reading electronic books (e-reader) with a virtual catalog for download online.
Google: The idea of \u200b\u200btaking the world of information from the Internet will become more effective, where the company will continue to make strategic alliances to bring the web as much as capable of doing. Still appear new and better tools ready for the web. Android continue to appear on more mobile devices y se consolidará conjuntamente con el sistema operativo Chrome con lo que Google pretende arrebatarle sistemáticamente el puesto a Microsoft.
Palm: Este año este fabricante seguirá sacando máquinas con su sistema WebOs y alentará a la comunidad de desarrolladores para que engrosen su catálogo de aplicaciones on-line. Se prevee que reciba propuestas hostiles para ser adquirido por otras empresas del sector. Su Palm Pre estará disponible en Latinoamérica después de su ingreso a Mexico y Europa. La computación en la nube será uno de sus retos para consolidar su último operating system based on the web. Their sales are not significant.
Blackberry: This renowned manufacturer shall provide to the market more than 8 new machines in 2010 to retain their original philosophy, and show different orientations to various buyer profiles. Its application store will most populous of applications with particular emphasis on multimedia resources to their teams and games. It is anticipated that the machine supports standard Flash Player.
Dell: After the release of its first Smartphone in China and Brazil, this manufacturer is diversifying its portfolio during the year with new smart phones at different prices and services that reach the European and American markets. Its line of Netbooks will continue to expand with features that shorten the gap with its notebook models include standard 3G connectivity options.
Windows Mobile: Microsoft left us all waiting for their mobile operating system in version 7 so it is anticipated working on something new and different. It really was not much that the manufacturer submitted this year than its Windows 7 desktop and notebook computers, so it is assumed that, given the systematic loss of market, as far as licensing Smartphones operating system is concerned, revolutionary version launched in 2010.
Nokia Finnish giant will be adding new machines to the Smartphone segment as he usually does, but this time in its Nseries include the new operating system Maemo presented in partnership by the end of 2009. Not preclude the use of Android in some of its machines under Symbian accompanying segment during the year. This movement seeks to explore new options in the market through operating systems. Its application store will also grow exponentially.
Acer This renowned manufacturer will continue its rapid growth in many segments of mobility, which highlights the race defined primarily by improving their place in the top three sellers Net and notebooks worldwide. Rumors suggest that in 2010 would have significant relevance to the topic smartphone which would be thinking of putting on the market eight new phones, some with Android operating system.
interconnected Vehicles: This year is starting to look at property the opportunity to be interconnected to the Internet while driving. And some large manufacturers are in partnerships with businesses which are defined technologies such as LTE (Long Term Evolution), which through 3.5G and 4G technologies on cell phone networks, connecting the car to access real time to all kinds of relevant information for driving and passengers.
Wallets Nechama: contemporary phones provide us with many options on behalf of applications that can originate or acquire. The hardware this year would allow the possibility of positions in the SIM our credit or debit card for payment is made directly by bringing the phone to special places for reading and downloading to the on-line payment. Action models already exist in Nokia brand (model 6216 Classic) as other manufacturers continue this trend.
E-readers: E-books continue to be accepted by the vast community of readers thanks to the amount of viewers devices e-books that currently exist, and where different manufacturers have already glimpsed a very interesting market niche and promising. Thus the year 2010 will be the consolidation of such machines in the hands of companies that already has content of books in digital format for download directly via cellular network.
Mini HD video cameras: video cameras will never be the same from this year which consolidates the High Definition (HD) as a standard, and the sizes of the same are reduced dramatically as prices post overcrowding. These machines incorporate many of the options available in the high ranges, enabling image stabilization, high contrast colors, intelligent image editing, multi-touch screens and facilities for social networking.
specialized devices: The manufacturers continue this year by giving the mass market devices specially designed for users who require different experiences of their needs jointly. Social networks (Facebook, Twiter etc) will in 2010 fully mobile machines from which its users may InterActual directly with their counterparts. Already this year we saw how Wikipedia had arranged a Wikireader with the vast majority of articles for off-line consultation.
GPS phones: The GPS is already a standard section of almost all smart phones market, which is why consulting firm Berg Insight PREDERES just that 88% of smart phones that have that option will be the pattern of use that comes, for which the screens will be larger, multi-touch capacitive such as which conventional GPS manufacturers will have stiff competition which no doubt will be reflected in low prices. Routable maps for the whole world will be already available.
3D The three-dimensionality is cool in all of 2010, for which the manufacturers of digital cameras Notebooks monitors, television screens, video game consoles smart phones, video projectors and various types of players will be thinking about the three-dimensional visualization of adding value to the images, movies, photos, games and all kinds of multimedia information where this is possible. The tactility of screens available and enable interaction with the dives will be a new experience for the user.
Mobile-projectors: The pico-projectors, video projectors and miniature LED technology (light emitting diodes) have already been delivered to the market various products and brands that have shown their versatility on board smart phones, digital cameras or as a separate product for those users who requiieren high mobility when making their presentations . Due to the improvement of LED technology, and proven low power consumption, this year we will see projectors in various types of mobile devices.
Netbooks with wireless connectivity : The Netbook demonstrated in 2009 to be the spearhead of many large companies computer, one of the segments reported higher earnings in times of resection and the most models launched. Mobile Internet is a major commitment of cellular telephony market for 2010 with several products that will bring to this segment of netbooks, enabling lighter weights, small, capable, fast and cheap with all the possibilities and conectibilidad.
T more inteligenes ELEPHONE: smartphones become more capable and intelligent this next year, where their screens grow as their payment of benefits to its users. The keyboards are mostly to provide better experience virtualized, software stores offer thousands of applications to be used as a virtual instrument that allows for productivity and competitiveness chapters of unpublished on all platforms. The m-learnin growing insurance aboard these machines for the benefit of education.
Augmented Reality: Augmented reality will star in mobile devices, especially smartphones, and we will facilitate tourism and consumption of all types of products and services. Just looking at the screen of your device can see through your camera all the information susceptible to the place we visit and want to know. Medicine and engineering will be giving new uses for this technology in pursuit of new achievements in diagnostic methods, treatment of diseases, assembly equipment, and training.
Books various extensions: The year 2010 will also be the beginning of the consolidation of electronic books. All manufacturers have already realized the benefits of fromato books in electronic and prepare to put on the market for downloads virtual repositories of books, machines and accessories for various purposes to facilitate the end user the experience of reading books through this channel. Amazon Sequira being the leader of the segment, but you will see new players enter the market with many keen to stay with him.
WiFi N USB 3.0: The WiFi wireless protocol is not ecstatic, and presents a new version that the IEEE has released its draft 802.11n, and that brings improved data transfers between 5 and 6 times the current versions a, b and g of the 802.11 protocol, reaching up to 300 Mbps this year the various machines that have this wireless option will be incorporating this new version in favor of speed and connectivity. Same will happen with the USB 3.0 standard is now available.
The global mobile football: The soccer World Cup will bring South Africa a new series of devices and services that provide all the friends of the sport to be up with the results of the games of their favorite teams. The difference Schedule major parties are giving business hours in this part of the world, which implies that many choose to watch their games via mobile devices and the manufacturers should have ready several products to meet the need.
generic Accessories: accessories of all kinds will spearhead the other manufacturers of mobile devices that have been quickly the market saturated with all kinds of commodities and now trying to diversify on existing own or other brand. The music on bases maxificación for volume, and imaging segments are more fortunate in this respect.
(*) By Carlos Ortiz, published with permission, original article http://www.tecnomovilidad.com/index.php?option=com_content&view=article&id=347:tendencias-y-pronosticos- for-the-2010 & catid = 12: ed & Itemid = 15
