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Freemium or "Pay nothing and take many want"

Of the most basic developments in the world of marketing is Scheme 2 x 1, or "Pay 1 and take 2." However, in the digital world and having available the Internet (which actually is a 24-hour market with millions of potential customers) the strategy that is being imposed is 0 x N or pay nothing and take many want "(English Freemium which is the contraction of the words Free + Premium).

Freemium model works for free and freely making available a product with no time limits, fully functional, unrestricted. While this option exists free (Free), other options are available that have an associated cost (premium) or the same product with additional features or different products.

The idea is simple: taking advantage of the marginal cost of distribution is virtually zero will receive a free product, with that action gets the attention of the maximum possible audience, and this huge number only a small fraction of them pay for products with more features or different but offered in the same part.

is true that under this scheme does not meet the Pareto Law (or law 80/20) but it plays an irrefutable truth: a small percentage of a very large amount, is an equally large amount. Using an example with numbers: 1% of 100, may not be much (is equal to 1), but 1% of 1,000,000 is large (equal to 10,000).

Keep in mind that this is only possible when the marginal costs of distribution are close to zero, which is basically the case in all digital products like software, ebooks, calls, video conferences, but also can make products "real", eg

• A municipal government can give away air tickets for people to visit the city (Free), on the premise that the costs of these attracted visitors generate taxes (Premium) to offset the cost of the ticket. Many may not spend enough to offset the cost of the ticket, but there are some who spend far more than normal.
• A university can give the first half of all courses offered (Free), with that will attract the best students, under the premise that the best averages to remain free or scholarship (Free) but the rest have to pay the remaining semesters (Premium).
  

For those who still think the model is not viable in real life think that companies like SKYPE follow this model and have taken full advantage. Skype offers free service between Skype users (Free), but is free if you want users to call landlines or cell phones (Premium). In the case of tangible products, cell phone companies give away phones (Free) for people to make use of the service and pay for it (Premium).

Remember: it is giving away FREE business is to use a marketing tool promote the business, is to call the attention of everyone in the market, attract them to the store to see if the products are paid and not just interested in buying but they are buying.

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charger for cell phones only from , 2010

cell phone makers, Apple, LG, Motorola, NEC, Nokia, Qualcomm, Research In Motiom (RIM), Samsun, Sony Ericsson and Texas Instruments, which together represent 90% of the global market have signed an agreement in which they undertake to create a single model of a USB charger for all devices manufactured.

The agreement specifies that the new magazine will hit the market in mid 2010, will have a micro USB connector and used for all future models that transmitir datos; las estimaciones de la GSMA (Asociación GSM) son que el nuevo cargado va a reducir el consumo de energía en un 50% y eliminará alrededor de 51.000 toneladas de desechos electrónicos representados en cargadores duplicados.

La Comisión Europea (CE) que fue la impulsora del acuerdo también indico que espera que todos los equipos electrónicos, incluyendo computadoras portátiles y cámaras digitales, tengan un único cargador universal en un plazo máximo de 2 años.

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Opposition formed the Municipal Government of Santa Clara

Casa del Pueblo:

Address: Calle C No. 163 E / XR. Martha Abreu and Hope Alley, Deal Virginia, Santa Clara, Villa Clara.
Phone: 53 53503347

Name: Frank Reyes López
Title: President
Address: Calle C, No. 25 E / 5 & 6. Cast Libertad, Santa Clara, Villa Clara.
Phone: 53 53382282
Date of birth: July 28, 1964.
Occupation:
Grade Level:
Career: Political prisoners currently serving within the movement and Pedro Luis Boitel Central Opposition Coalition.
Name: Damaris Moya Portieles
Position: Secretary
Address: Calle C No. 163 E / XR. Martha Abreu and Hope Alley, Deal Virginia, Santa Clara, Villa Clara.
Phone: 53 53503347
Date of birth: October 27, 1973
Occupation:
Grade Level:
Path:
Name: Alberto Reyes Morales
Position: Human Rights Commissioner
Address: 4th Street. No. 31 E / C and D Cast La Gomera, Santa Clara, Villa Clara
Phone:
Date of birth:
Occupation:
Grade Level:
Career: Member of the Central Opposition Coalition. Cuban communicators' network.

Name: Michel Oliva López
Position: Transportation
Address: 4th Street. E / D and Final cast La Gomera, Santa Clara, Villa Clara
Date of birth:
Occupation:
Grade Level:
Career: Member of the Central Opposition Coalition

Name: Ana Rosa Alfonso Arteaga
Position: Education
Address: Calle 3ra. and No. 22 Rpto Beltway. Brisas del West Santa Clara Villa Clara
Date of birth: November 29, 1969
Phone: 53 53 382 287
Office:
Grade Level: Career
It belongs to the feminist movement Rosa Park, Central Opposition Coalition, Red Cuban independent communicators.

Name: Yuniesky García López
Title: Commissioner of Information and Press
Address: Calle 1ra. No. 21 E / B and B Rpto. New County, Santa Clara, Villa Clara
Date of Birth: March 28, 1979
Phone: 53 52 382 283
Occupation:
Grade Level:
Career: National Spokesperson Political Prisoners Movement Pedro Luis Boitel, Independent Journalist. Librarian.

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Running Natal

La ejecución de proyectos siempre ha sido una tarea difícil, se trata de mantener bajo control muchas variables, y tener planes de contingencia ante cambios de las variables que can not be controlled.

have developed many methodologies that have evolved over time, there is even an entity that coordinates and brings together research and development in this area is the PMI (Project Management Institute - Project Management Institute).

Projects that have technological or involving an important component of technology are particularly complicated because, even when using technology has been developed to measure the level of complexity is very high in addition to the improvements in labor efficiency, implement new technology involves changing processes or procedures. Beyond

to have an organized system for the project (which is what methodologies offer), there are a number of external variables that should be taken into account. These variables are:

• culture. In this new globalized world, seek economies of scale to reduce costs by unifying all processes and products of course. Taking on the success of a product / project in a certain place or country, no guarantee that you will have the same success elsewhere because culture varies.
• communication. The same economies of scale and standardization for cost reduction makes it very common participants implement projects with geographically dispersed (even people in different continents) as is necessary to ensure that the language used is the same for everyone.
• market maturity. This detail is something that sometimes passes, driven by the thrill of representing a novel idea.
• details. There are so many variables, so many details it is impossible to control all therefore have to pay attention to information sent by customers, it can be more illogical.
• model. The strategy that works in half, or always has worked, not necessarily work the next time. You have to validate everything as if for the first time.
• Knowledge market. Believe that it knows what the market needs, or think that a survey (or market research) is a standard (and not a guide that is what it is) is one of the most common mistakes. This happens especially when working in completely new and innovative products (the photocopy at the time, for example, notes "Post-it" too, etc).
• Product knowledge. No one will have a better knowledge than he who conceived and those who subsequently developed / built, at least in its early days, but to think that everyone will have as much knowledge as such simply because they have all received training is also very common error.

Here are some famous projects that have been affected by not taking into account variables such as those mentioned above:

• The Mars Climate Observer, a spacecraft 125 million dollars that would study Mars' climate, was incinerated in the planet's atmosphere by a flaw in the calculation of the entry path. The investigation determined that a contractor used metric English (feet) while the rest used the metric system (meters) leading to errors in calculations (1).
• Newton was a PDA (Personal Digital Assistant - Personal Digital Assistant) developed by Apple in late 80's and late of 90. With a lot of advances for the time (some have been included in recent versions of Mac OS X - Operating System Apple computers), the Newton never really took off and was taken off the market. Today's PDAs are everywhere (2).
• "Whenever I go to buy a vanilla ice cream and I prepare to return to my house the car will not start. On the other hand if I buy an ice cream of any flavor the car works perfectly.'ll Think I'm crazy, but I matter what you may seem stupid my claim "This was in essence the content of a letter of complaint that generated so much grace from the Pontiac division staff in the United States finally a copy reached the hands of company president, who has deployed an engineer to deal the case. After careful analysis of the case was detected when the owner of the Pontiac was going to buy vanilla ice cream shorter time to return the car, when acquiring any other flavor. For this reason the engine cooling was not reached and no fuel vapors dissipated preventing a restart was instantaneous. Thanks to this claim of the owner of a Pontiac model 99, this division of General Motors changed the fuel system and introduced an alteration in all models from that year (3).
• The explosion Ariane 5 (1996). The rocket-to 8 billion dollars, which contained 4 satellites worth $ 500 million, exploded after suffering a bug in your computer, the unit jumped into pieces to 36.7 seconds after launch, when trying to convert some data 64-bit format to 16-bit format (4).

References:
(1) http://www.voolive.blogspot.com/2007/11/errores-tecnolgicos-y-desastres-de.html
(2) http://en.wikipedia.org / wiki / Newton_ (platform)
(3) http://www.camionesybuses.com/actualidad/2002/03-mar-2002.htm
(4) http://www.voolive.blogspot.com/2007/
11/errores-tecnolgicos-y-desastres-de.html