As Mobile devices are consolidated as mass communication channels and intensifies the development of mobile marketing strategies are beginning to define with certainty which are the most interesting application scenarios and with greater impact.
are eight (8) the scenarios that have more projection right now (and are presented with some examples of how it can be harnessed them): 1 .-
Video, how to participate may be occurring, including sponsoring or advertisements in short videos. 2 .-
Audio, we have production or sponsorship of ringtones, ringback tones or podcasts. 3 .- Entertainment
with publijuegos (games where the mark is published, or created their own games around the mark) or sponsorship games. 4 .-
Content may include advertisements on news, exclusive content or sponsor generate alerts (sports scores, news of the day, weather forecast, etc).
5 .- Social networks, through the development of communities, networks and blogs
6 .- Direct contact with customers, sending personal information to meet user profiles through loyalty programs.
7 .- Improving the customer experience, to have a completely portable device and interactive marketing can be used based on proximity or location, or simply delivering content-rich applications. 8 .-
viral marketing, where information sent by word of mouth but in this case but there is no such device to device to forward information to the customer is interesting to all your contacts.
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